Musharraf Farooqi is an author, translator, and storyteller. The Merman and the Book of Power⁠—written in the qissa genre that originated in the oral works of literature of Urdu, Persian and Arabic⁠—is his latest work. He is working on establishing an Urdu language publishing program specialising in children's literature and classics and was greatly lauded for Tik-Tik, The Master of Time. He founded the publishing house Kitab (2012), launched the online Urdu Thesaurus (2016), and designed the interactive storytelling and activity-based learning program Storykit (2016) as three segments of this project. He is a Fellow of Harvard University South Asia Institute. To further explore what he does, visit https://www.micromaf.com/.